Can we replace Twitter?
Posted on March 8, 2023
I’ve been thinking about this for a while, as many of you on Twitter probably have as well. I mean, don’t get me wrong: Twitter has served its purpose for me. I’m not ready to give up on it yet. However, some things ingrained in its early design make it hard, if not impossible, for it to be the best place for some of the primary activities we use it for.
And no, I’m not talking about “decentralization” or some vague underlying structural technical design issue. I’m simply talking about the fact that anyone can post anything. It’s a free-for-all, and no amount of decentralized tech can shake this noise ratio. Furthermore, no Twitter clone with the same feature will solve this problem.
The brilliance of Twitter lies in its subcultures, particularly in Design Twitter. There’s real innovation happening as designers share their work and find inspiration. When Dribbble was at its pinnacle, it complemented Design Twitter perfectly.
Instead of moving all the noise to a new platform, we can create carefully curated communities away from the noise. This is the way.